About Eternal Fleur®

Our Story

Our mission here at Eternal Fleur is simple. To create amazing quality preserved rose box arrangements for our customers to enjoy for four seasons or longer. Each floral arrangement is hand crafted with one-of-a kind boxes and responsibly sourced preserved roses with Rainforest Alliance Certification.

We started Eternal Fleur with the intention of giving back to the Planet from which we consume not only to give back financially but also bring environmental issue awareness. Our goal is to spread knowledge and awareness of the impact on the environment around us and, more importantly, to promote practical environmentally friendly lifestyle changes. As our way of giving back we’ve teamed up with 1% For the Planet. You can read more about them under "Our Pledge".

To sum us up in a nutshell…we are people pleasers. Our founders come from the service industry backgrounds and understand the paramount importance of making and keeping our clients happy. We take that passion in creating every rose box arrangement…usually never settling for anything less than perfect.

Our talented team is here to create unique and luxurious rose arrangements that will leave you with roses that last four seasons or longer but create memories worth a lifetime. It’s the perfect gift for any occasion large or small, from anniversaries to birthdays or just when you want to leave a lasting impression. The Eternal Fleur rose box arrangement is a small gift that makes a big statement.


About The Founder

It all started with the love of roses and having a passion for making others happy.
Amanda, Founder of Eternal Fleur, founded Eternal Fleur in December 2017 in the heart of New York City. Amanda grew up and flourished her way in the fashion world and knew she wanted to own her own e-commerce business since her first year at Fashion Institute of Technology. "I believed in e-commerce and knew it would shape the world that we live in. These days customers love to shop at the  ease of a click and not waste their time in retail stores. We are here to create that online experience with quality products, efficient shipping and superb customer service."-Amanda 
Eternal Fleur is a women's owned company. We believe in women entrepreneurs who believe in their dreams. "About 90% of our company is run by women and I plan to keep it that way. Women are such a great asset to Eternal Fleur and have shaped the growth of our business. We have women from all diversities working with us and it's truly such a honor to listen to everyone's suggestions. We are a team and believe in creating leaders not just employees. We are here to empower women of all ages to follow their dreams and to be the best that they can be."-Amanda